History

As early as 1960, Kyodo Shiryo Co., Ltd., a major feed company in Japan, foresaw a bright future for the pet food industry in Japan and began to manufacture "Vita-One", a nutritional food for dogs. As the first company in the Japanese pet food industry, it consistently expanded its product line and sales volume.
In December 1963, Kyodo Shiryo established Nippon Pet Food Co., Ltd. to concentrate on and expand its pet food business. Nippon Pet Food continued the work of Kyodo, strengthening its sales network and developing a full line of high quality foods for dogs, cats, fish and birds, maintaining a reputation as the pioneer of the pet food industry in Japan.
Nippon Pet Food has developed a very efficient distribution network whose speed and accuracy has enabled it to offer its products through many types of sales out channels such as supermarkets, home supply centers, discount and convenience stores and pet shops throughout Japan. With the well-established network, pet owners can easily obtain its high quality foods for their pets, whenever they have need and wherever they are.
Demonstrating the company’s genuine sincerity for the welfare of pets, it established a Pet Consultation Service to assist pet owners in providing the best care to the pets. Staffed by trained veterinarians, knowledgeable pet specialists and professionals, the service offers advice and information on how best to raise pets, on health maintenance and other pet related issues. Interested pet owners can also obtain information pamphlets from the service on how to raise and build a better relationship with their pets.

1960

Vita-One, the first pet food made in Japan, was launched by Kyodo Shiryo Co., Ltd.

1963

Kyodo Shiryo established Nippon Pet Food Hambai Co., Ltd.

1964

Nippon Pet Food Hambai was renamed to Nippon Pet Food Co., Ltd.

Koinoesa (current: Swimmy), food for aquarium fish, was launched.(The product was discontinued in 2024.)

1965

Angel, food for goldfish, was released.(The product was discontinued in 2023.)

1967

Chobi One Flake, weaning food for puppies, was launched.

1968

Charmy, food for aquarium fish, was released.(The product was discontinued in 2024.)

1969

Mameal, milk for puppies, and Q-chan, food for hill myna, were launched.

1970

Wet cat food Mimy was released.(The product was discontinued in 2022.)

1972

Pet food manufacturing plant was established in Shizuoka Prefecture.

1973

Dry cat food Mimy Dry was launched. (The product was discontinued in 2001.)

1980

Soft dog food Vita-One Soft (renamed: Vita-One Fukkurana) was released. (The product was discontinued in 2020.)

1984

Konekono Milk, milk for kittens, was launched.

1987

Pet Food Laboratory was established in Yokohama, Kanagawa Prefecture.

1990

Dry dog food Vita-One Mix (current: Vita-One Itsutsuno Kenko Balance) was released.

1994

Wet cat food Mimy Mio (current: Mio Selected White Tuna) was launched.(The product was discontinued in 2023.)

1995

Dry cat food Mimy Mio Dry Mix (current: Mio Dry Mix) was released.

1997

Dry dog food Vita-One Combo (current: Combo Dog) was launched.

1998

Dog soft food Vita-One Cubed-Soft (current: Vita-One W Soft) was released.

1999

Pet Food Laboratory was relocated to the premises of the Shizuoka Plant.

2000

Dry cat food Mio Combo (current: Combo Cat) was released.

2001

Dry cat food Mio Crispy (current: Mio Hairball Control) was launched.(The product was discontinued in 2023.)

Dog wet food Vita-One Goo! was released. (The product was discontinued in 2022.)

2005

Dog soft food Vita-One Raw Meat (current: Vita-One Semi Moist) was launched.(The product was discontinued in 2023.)

Dry cat food Mio Combo Small Pack (current: Combo Cat Small Pack) was released.

2006

All the offices of Nippon Pet Food obtained ISO9001.

2007

Dry dog food D’s Select Beauty-Pro (current: BEAUTY pro Dog) was launched.

2008

Wet cat food Mio Ocean Rich Soup (current: Combo Cat Seafood Soup) was released.(The product was discontinued in 2023.)

2009

Dry cat food Beauty-Pro Cat was released.

2010

The 50th Anniversary of Vita-One’s sales

Redesigned corporate logo and brand logos for Vita-One and Mio

Renamed Pet Food Laboratory to Healthy Food Science Research Center

2011

Japanese medaka food Angel Break was launched.(The product was discontinued in 2024.)

Turtle food Angel Break was released.(The product was discontinued in 2024.)

2014

The 50th Anniversary of the founding of Nippon Pet Food

2015

Wet cat food Combo Cat Present Pouch (current: Combo Present Cat Pouch) was launched.(The product was discontinued in 2023.)

2016

Dry dog food Lacine LAB (current: LACINE), food for specific dog breeds, was launched.(The product was discontinued in 2023.)

Dry cat food Combo Present Cat Dry was released.(The product was discontinued in 2023.)

Cat snack Combo Present Cat Snack was launched.

2018

Dog snack Gotouchi-meguri was launched.(The product was discontinued in 2022.)

2019

Dry cat food Lacine cat (current: LACINE CAT, JAPANESE CATS), food for specific cat breeds, was launched.

Vita-One won World Branding Awards.

Shizuoka Plant obtained ISO22000.

2020

The 60th anniversary of Vita-One brand.

Dog soft food Combo Dog Soft was launched.

Dog dry food Combo Dog Pure was released.

Dog snack Combo Present Dog Snack was launched.

2021

Dry cat food Combo Cat Pure was launched.

Acquisition of pet food business from FEED ONE CO., LTD on April 1st, 2021

Wet cat food Combo Present Cat Health Support was launched.(The product was discontinued in 2023.)

Vita-One won World Branding Awards.

2022

Dog snack Combo Pure Dog Mogu Mogood! was launched.

The 25th anniversary of Combo brand.

2023

Hamster snack Protein Plus by Treats was launched.

Soft dog food Combo Dog Semi Moist was released.

2024

Cat dry food BEAUTY pro Cat, Double Care was launched.

Wet cat food BEAUTY pro Cat Pouch was released.

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