Philosophy
Our Philosophy
We value closeness with pets and provide rest and pleasure to life of families and pets through pet food.
Corporate brand concept
It is the most important value of pet food that "pets can continue eating delicious food and live long and healthy." Based on this simple philosophy, we will deliver "pet food passed from generation to generation" for the happiness of pets and their families. The brand logo expresses orthodox quality of our pet food in a simple form by portraying face of a healthy pet with sticking out its tongue.
Corporate mission
Our first mission is to pets and their families.
- Pet parents want their pets to live long and healthy. Pets want to stay with their favorite families as long as possible. We would like to absorb the best wishes of those pets and their families, and do our best to pursue pets' health and longevity.
- We will keep accumulating expertise of quality and safety management for pet food and improving them by listening to the opinions of pets and their families.
- It is the most important value of pet food that "pets can continue eating delicious food and live long and healthy." Based on this simple philosophy, we have been adjusting nutritional balance of our pet food with the times to make them fit the living environment of pets. We are willing to continue making "pet food passed from generation to generation" for the happiness of pets and their families.
Our second mission is to our employees who care pets and their families and work together.
- Those who make happiness must be happy themselves. We will create organization in which we always keep working environment organized, tidy, clean and safe and comply with the rules in order for us and our colleagues to work with feeling secure, and perform fully to our ability.
- When you feel self-development, you feel pleasure. We will foster employees who do not rely on others and are capable of acting or working with leadership. In order for the employees to be able to challenge for the future and continue to grow, we will create an environment where they can receive education regardless of age or position.
- A group of employees or an organization to tackle the issues will create an environment where each member is responsible for thinking and works as a team.
Our third mission is to society around pets and their families.
- We will contribute to social projects in the community and act to protect nature and resources so that our beloved family can continue to live the same way.
- We will communicate appropriately with our stakeholders.
- In compliance with laws and ethics, we will disclose our business conditions to society in a timely and proper manner and continue to generate appropriate profits.
