About us
65 years full of “LOVE, DEVOTION and PASSION”
Nippon Pet Food was established in 1960. It is the company that first introduced domestically produced dog food in Japan.
In other words, it is the company that has shown the most love for pets in this country for the longest time.
With the hope that all pets "spend every day with happiness," we continue to consistently pursue deliciousness and health in the Showa, Heisei, and Reiwa eras.
Pet food passed from generation to generation.
This is something that can be done because we are the company that has shown the most love for pets in this country.
What is the greatest value in pet food?
It means "to continue enjoying delicious food and live a long, healthy life."
Based on this simple philosophy, Nippon Pet Food will continue to deliver "products that will be passed down for generations" to ensure the happiness of pets and their families.
The corporate logo features a lively pet licking its tongue, symbolizing traditional quality in a simple and expressive form.
Pet is a family
We cherish and nurture small lives, welcoming them into our families as beloved members. Life with a pet is truly irreplaceable.
It may seem obvious, but it is important.
"Let’s raise our pets with love and responsibility until the end."
This message is included with every product we offer.
For the environment in which our precious families can live
We are working to reduce CO2 emissions by using environmentally friendly packaging materials made from recycled plastics and plant-based materials.
We are taking various steps to change into an environmentally friendly factory, such as generating our own power and purifying wastewater before returning it to nature.
Considering taste and nutrition
The "Healthy Food Science Research Institution," the most historically established pet food research institution in Japan.
Our team of pet experts, including veterinarians and pet nutritionists, conducts research on the living environments of pets in Japan, covering areas such as nutrition, animal behavior (including eating habits and palatability), clinical veterinary studies, and pet food safety.
Our dedication to manufacturing
The first domestic pet food
We are proud to be the longest-established pet food manufacturer in Japan.
Good ingredients do not necessarily make a good product.
We have consistently maximized the quality of our ingredients to deliver products of assured quality. Our dedication to manufacturing, which began with our first pet food production, has been passed down since our founding and continues to today.